Brand situation

OHC is an independent oncology practice of 50+ physicians in the greater Cincinnati area. The healthcare market in the area is crowded. There are three major hospital systems including an academic institution. Healthcare systems from other Ohio cities also advertise in the area and, there is competition from national institutions like Cancer Centers of America, Mayo Clinic, and MD Anderson.

Project objective

Defined a unique selling point for OHC to set it apart in the crowded, Cincinnati area healthcare market. Created a campaign that raised awareness and built a larger customer base.

Actions

Created a campaign to promote OHC as a highly skilled, caring, independent choice in the Cincinnati cancer care market.

• Collaborated with a writing partner to create campaign options

• Presented options to the client and helped them choose the best campaign for their team

• Developed a timeline and budget allocation for each element of the campaign

• Directed the team to create print, digital, and radio ads

• Organized and directed a photoshoot to create custom photo assets

• Designed and executed print ads, digital ads and radio spots